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| How To Boost Your Conversion Rates From PPC Internet Marketing Services |
| Sep 3, 2009 |
Search engine Internet marketing is a typical genre of Internet marketing to promote websites while enhancing their position by augmenting their page rank in the search engine result page. Apart from the paid placement, paid inclusion and contextual advertising, pay per click Internet marketing services is one of the most sought after methods in today’s Internet marketing services. With the tremendous growth of the e - media and indeed with the explosion of the Internet, PPC has aided businesses to propel themselves in front of their targeted audience while competing in an extremely competitive arena. Pay per click or PPC is used on blogs, advertising web pages, social networking sites, where the advertiser actually pays for the PPC ad whenever a browser clicks and enter the site. The advertisers make a bid on keywords, which they consider as their target market and whenever a keyword matching with the advertiser’s keyword is typed at the search engine page, his advertisement gets visible. PPC search engine Internet marketing services thus also falls into the broader category of search engine optimization (SEO). The main idea of PPC internet marketing is to use keywords effectively by attracting new business while creating a market for the keywords. Pay per click internet marketing services thus boils down to main two points Effective use of keywords means using SEO services, coupled with the target of the PPC ad to reach the right audience through the search engines. On the other hand, the right keywords are those, which are the most profitable, and in the game of web marketing the most viewed keywords are the right keywords. Here’s the tip on how to boost your conversion rates from pay per click Internet marketing services. Research well to market the keyword. Select popular keywords to increase the chance to get the click. Avoid using negative keywords. Build a ultra-specific page to send the search traffic to your landing page. You can even plan for several landing pages depending on the variety of key words you are bidding on. Try to offer a quality free resource in addition to what you are offering. You can consider a mini e book, teleseminar or a course book to directly relate to your page.
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posted by John @ 4:53 AM  |
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| Optimized web designing ; the reliable service to beef up your page rank |
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 Thanks to the development of technology, Internet marketing has now become the affordable way to reach the target audience. Web promotion plays a pivotal role in the concept of Internet marketing whilst making it rather comprehensive.
Web promotion and web designing services as a part of the idea of Internet marketing ensure search engine friendly websites where keyword, content, images and other technicalities gels well to market the site while helping it to climb up the search engine rankings.
To ensure the maximum web promotion, the web designing and web hoisting services mainly focuses on designing the web pages to make it search engine friendly; the pages are made keeping in mind the criteria, while the search engine views the page. This is where a simple web page designing differs with that of an optimized web page
You no more need just a web site developer to design and develop your website, but also need someone who knows the tricks and tact of how to enhance traffic to your site. Search engine optimized website, is therefore the choice of the era to gain the maximum benefit from the concept of Internet marketing.
Here are five quick tips to pass it to your web site designer and developers to help them create the best-optimized web site for you.
- Surfable and easy navigation Links:
Adequate usage of internal page links helps the site in climbing up. However, an optimized web designing encapsulates link to internal page in an HTML tractable navigational structure. Do not use Flash or JAVA scrip while linking the internal pages.
Make sure that the final code of your page should be able to validate in accord to the W3C standards. The search engines dislike the page, which fails to validate.
- Make your content theme based and structured:
A proper content is indeed one of the most important aspects in the concept of optimized web page designing. Use a theme based and structured content, written in a hierarchic style to simulate the pyramid structure. The more the browser drill down , the more precise the content becomes.
- Integrate the keywords naturally:
Gone are the days of keyword repetition or keyword stuffing. Search engines now concentrates more on off page SEO. Write a neat, precise content that adds up, contextually. Natural keyword integration is more on demand than sheer keyword stuffing.
- Set up the web page with required foundation:
Optimized web page designing is all about launching your site with a proper foundation. Equip your site with a robots txt file, an XML sitemap and RSS feed.
Before you finally launch the site run a thorough QC test to check the following things:
- All pages are loading properly
- All the internal linkings are active
- SEO elements like titles, meta tags etc are in proper order.
- Spiders can locate the page
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| posted by John @ 4:33 AM |
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| Essential Steps To Make Your Own Website User Friendly |
| Jun 16, 2009 |
When you wish to begin working on a website, first thing you have to do is to choose a perfect domain name. You might ask-"What is the good choice of domain name?". Look there are many domain names like .uk, .com, .org, .gov ...etc. If your website do provide any company information, your choice should be a .com domain. This could be regarded as the very first step. Now lets move to the designing part. There are few points which should be kept in mind while designing your website:
Browser compatibility: A generous availability of alternative browsers like Mozilla, Netscape and Opera apart from Internet Explorer poses problem for the visitor as certain designs look different on different browsers. In this context your website needs a higher level of browser compatibility to allow the design to be viewed as equally good in every other browser. Navigation: To generate a smooth navigation through the main page and to the other inner page links you need to have them clearly identified and shoudld be prominent. Also a return back to the home page should involve just one click. For sites with over three levels, "breadcrumbs" can be a good option. They present your click path as: Home > Section 2 > Subsection B > Page 4. Communication: A world where people are now far more vociferous and critical about their opinions, they prefer an instant communication with the website owner regarding comments or any feedbacks or queries. Allowing your website visitor the maximum level of communicative comfort is ideally what you need to look forward to. Revamp it with options that will facilitate the users to easily communicate with you or place an order, since in this tech-savy world most people usually prefer a direct communication. Lesser use of graphics: Web design firms should advise lesser use of graphics than text content so as to generate an easy and fast uploading procedure. Make sure that your web design services offer an usage of ALT Tags as well as CSS to enable the visitors to read the content without any difficulty. You will like your site to be able to be accessed by one and all, including the visually challenged, right? Avoidance of Flash: Avoiding use of Flash while pepping up your website is advisable as flash animations are usually huge in size and it can be a time consuming affair for dial-up users in loading them. Also, search engine optimization service gets hampered as flash websites fail to be crawled by leading search engines, which blatantly indicates a negative signal in the reception of free traffic from the search engines. In fact, SEO services remains the foremost significant area of concern whenever you are planning to deal with web design services. Once your website is equipped with all these aspects that will make it user friendly, you can expect a huge browser footfall and more loyalty out of them. When your site is ready, you will need to submit it to the search engine to have it cached or indexed by it.say for example If you want to submit your url to Google, just type in http://www.google.com/addurl/ on your browser and submit your url. You may also add a comment or keywords that describes the content of your page. If there are any other links to your site, you don't have to bother to resubmit it to Google as it will locate your site by itself. |
| posted by John @ 3:47 AM |
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| How to Improve Google Page Rank |
| May 15, 2009 |
 Google page rank is Very Important For a web Page. Google Page rank will mean different to different people. To the surfers it will mean a website of high credibility though only if the surfer is aware of what it means and has the google toolbar downloaded. The surfer would like to spend some time on the site going through what it has to offer when the page rank is high. But it is not always so.
Then what it is that will make the surfer sit up and notice the site, spend some time on it and at the same time the site’s Page rank is also improved. If you have not guessed it then let me tell you - its the content. As they say it everywhere - Content is King. Writing quality content is just not anybody's job especially for the web when there are thousands of websites providing similar content on a particular topic. Still we like to go to some particular sites only and then grow loyal to them. It is a proven fact that proper high quality information is very important to get the user to spend more time on your site.
Secondly getting back links is very important and play a big role in getting the Page rank of a site improved. If the links are one way, its all the more better. In two way linking or reciprocal linking where your site gets linked to another site in exchange, links are leaked out which decreases the Page Rank. Inbound links are the best if you can get them and yes you can get them. The magic word is “article submission”. You need to write some great articles that are related to the genre of your website and post to the sites that accept articles of all categories along with a link to your website. This way you will get one way links. But it is not as easy as it seems. In general, webmasters can improve the rank of their sites by increasing the number of high-quality sites that link to their pages. Always avoid hidden link.
The articles have to be worthy enough to be read by those who are searching for them on the net. So if you cannot write them yourself then hire a professional writer.
Now you know how to get rid of that lower Page Rank and be visible on the search results of major search engines. A high Page rank does mean that Google finds the site to be informative and useful thus getting it viewed by more and more target viewers. |
| posted by John @ 12:31 PM |
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| Most Common SEO Mistakes |
| May 6, 2009 |
 The Most Common SEO mistakes that can let your page ranking down and thus creating an adverse effect on your web marketing.
Creating a duplicate title tag is one of the most common mistakes in SEO work. The title tag is the words or phrases, which appear at the top of the browser when the page is displayed and is what the search engines display for the first line of the site link in their results. Search engines give a lot of importance to the title tags. When more than one page display the same title tag, the search engines discount those pages’ importance.
Although Meta tags have off late lost their significance in the larger search engines, it is possible to misuse them, which in the long run damage the site. The biggest mistake with Meta tags is for the Meta description to be the same for every page. Pages with duplicate Meta descriptions can never fetch good rankings. The same goes for the Meta keywords tag. Only those keywords found on that page should appear in the keyword tag. Also, one has to remember not to put the same word in the Meta tag descriptions more than thrice.
Internal linking very often creates a big problem. Too many links in a site can force the search engine spider to quit indexing the site before it is actually finished. Google restricts a site from having not more than 100 links on a page. It is of course better to restrict it at 50 Links.
For better SEO results, the links should always be made with text. Many web designers use images for their linking. This is not at all effective for optimization purposes. Another important to keep in mind is that the navigation system should never be in any form of java script, Flash, or image map.
It is always advisable to remember, not to stuff keywords by having too many links on the same page with the same word or words.
And last but not the least, it is important to keep multiple links on every page of your site has. Pages, which have only one incoming link, cannot expect good ranks. They may even be placed into Google’s supplemental index. It can be difficult to work a page out of the supplemental index once it is in there.
Linking to other sites have to be done with lot of care too. Spamming has become such a problem that the search engines have really changed their algorithms with respect to linking. A musical instrument site simply cannot be linked to a kitchen apparatus site. The incoming links needed to be coming from related sites or sites with a similar theme. |
| posted by John @ 4:22 AM |
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| How Different is Internet Marketing Services from Search Engine Marketing? |
| May 5, 2009 |
To hit the nail on the head, Internet Marketing Services is the trunk and search engine marketing is a branch of a tree. Any product or service under the sun needs proper marketing to become duly profitable as we know. Proper marketing makes people aware about the products’ availability and convince the buyer to buy the product/s. Internet marketing services specifically works for the online promotion of your products and search engine marketing is one of the techniques to do so. Internet marketing services specifically focuses on the target audience by opting for apt advertising type, media and design.
Herein comes the usage of Search Engine Optimization Service, which helps the website achieve higher ranking in search result pages of the top engines. This, in turn, helps in increasing the incoming traffic to the website from search engine results. Paid placements and paid inclusions in top search engines are other search engine marketing techniques.
PPC Search Engine Internet Marketing or Pay Per Click Service is one of the most effective and widely preferred techniques for search engine marketing. Apart from being used in search engine results pages, it is also employed in advertising networks, websites and blogs. Advertisers have to pay only for the number of clicks that occur. They bid on key phrases or keywords that are related to their target market. Whenever a user searches for a keyword that matches the advertisers’ keywords list, or visits a webpage with relevant content matching the advertisers’ keywords, the advertisements are displayed. These advertisements are called sponsored links or sponsored advertisements.
It can be said that if Internet marketing services is the human body then search engine marketing is a limb. Search engine marketing is possible through search engine optimization service as well as other significant techniques. Internet marketing, on the other hand, covers every aspect of online marketing of which search engine marketing is a part. Both are in no way at loggerheads; in fact, they are very much interlinked. One is incomplete without the other.
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| posted by John @ 11:21 PM |
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